About us
Full Made4Baby Story

I have always loved cosmetics and skincare products. In 2001, James and I took a chance and moved to Paris and I found a job working in the Environmental Health Department of the Organisation for Economic and Co-Operative Development (OECD) drafting skincare reports for toxicologists of the member nations. My eyes were opened to the chemicals that are around us and which we often apply to our skin without even thinking of what is in them and how they can subtly affect us. I began to take note and think more about the impact of these products.

Pregnancy and the birth of our 1st son made me really consider what was going on our skins - I couldn't believe the shopping list length of ingredients required to keep a baby clean! I started researching some of the ingredients and decided to head down the natural path - no petroleum derived ingredients. I wanted a range that had all the natural goodness however it also had to be easy to use, practical (not able to be broken by a busy boy) yet included an element of fun, who said that natural has to be boring! The bather of the baby (Dad & an experienced Product Marketing and Brand Manager) also requested that the "user experience" live up to his expectations.

At this point I decide to create my own range...Made4Baby. The "4" stands for the decision I made regarding the ingredients (and yes these are common in many baby care ranges):

  • No harsh detergents (which create lather)
  • No petrochemicals (baby mineral oil is derived from crude oil)
  • No artificial fragrances (parfum can have hundreds of ingredients)
  • No parabens (a controversial preservative which we have not included)

We have created some great products, from the Self Foaming Hair and Body Wash (NO Sodium Lauryl Sulphate!) to the Botty Barrier Creme, in a tube - no more double dipping!

After the birth of my 2nd son I realised that the needs of a little boy weren't those of a baby, so Made4Kids was born which includes shampoo to wash their own hair and spray in de-tanglers for those mornings you're trying to get them off to school and tame their hair in the mad rush out the door!

Enjoy the products and if you have any comments we would love to hear from you.

So here we are taking another chance, hope it is as much fun as our time in Paris!

Rebecca & James McLeod
Made4Baby is the trading name of VertoNZ Pty Ltd.